Client: Woodside
Agency: Imagination
Role: Animator
Year: 2016
For the LNG18 conference in Perth, Imagination created an impressive stand to showcase Woodside’s presence. As part of this stand, there were several large scale pieces of content created, including a short documentary piece showcasing Woodside’s commitment to environmentally sustainable practises, an animated infographic illustrating Woodside’s supply chain, and finally a looping animated diorama.
While essentially an eye candy piece, it was designed to showcase some of the diverse marine life that lived in the areas that woodside operated. A 3D animation approach was chosen for its flexibility: the content had to be created at 4K, in vertical format and loop.
When installed in the stand, it felt like looking through a window into a fantastical aquarium.