Client: Telstra
Agency: Imagination
Role: Design development/animation
Year: 2014

Telstra Vantage is a yearly ideas, technology and business conference and expo held in Melbourne, and is Australia’s largest such event. It was also the third of Telstra’s conferences I created an opener for in 2014 (but its only public facing one). In it’s inaugural year Imagination was tasked with creating all the branding and collateral for the event. For the screen team this meant creating all the content for the plenary events, and in particular, taking cues from the logo to create a rousing opener to set the scene for the conference.

With only the abstract mountain-like logo to use as a basis, I came up with the concept of following an epic crowd of avatars up a shifting, abstract mountain landscape to the peak. As they ascend, they are connected together as a network. Stylistically, it would all be created in a similar, monochromatic geometric style similar to the logo. The animation was challenging, as I had to turn around several shots of character based animation in a very short amount of time. However, despite the gruelling schedule, both the client and I were pleased with the outcome.