Client: TAC
Agency: Grumpy Sailor
Role: Art Direction, Animation, Projection Mapping
Year: 2018

Can you imagine a world with zero deaths or serious injuries on the road?

That was the story the Transport Accident Commission, in Victoria, wanted to tell for their Road to Zero experience, at the Melbourne Museum. The project was an opportunity to effect serious change, to help move the needle and help save lives.

This exhibition is designed to be engaging, relevant and informative to school kids and adults for the next ten years. I had the opportunity to craft two parts of the exhibition: The Vehicle Safety Projection, and Body Body to Survive.

The Vehicle Safety Projection, which occupied the entire wall at the end of the experience, is a piece of content that demonstrates new safety features that are becoming increasingly common, or even standard in new vehicles. While it demonstrated the safety features functioning as intended, it also used a device we referred to as a “ghost car” to illustrate the potential, possibly deadly consequences of not having these features.

I got to craft the experience from beginning to end, and in the process got to put into practise a number of new tools and techniques, including creating my most complex projection project so far, learning how to accurately simulate virtual cars and crashes and trying out new rendering techniques.

Body Built to Survive is an interactive experience that demonstrates to participants how the human body would have to evolve, drastically, to survive car crashes as a pedestrian, cyclist and motorcyclist.

The whole experience was a welcome opportunity to create content that was educational and can hopefully, help to reduce incidents on the road. It was also a rare chance to create content with longevity.