Client: City of Sydney
Agency: Imagination
Role: Design development/animation
Year: 2014
I always enjoy working on the New Years Eve account as the diverse creative themes for each year allow for a great range of creative expression. For the 2014 Sydney New Years Eve celebrations, I was involved at an earlier time than usual to help create the New Years Eve identity, which was modelled in Cinema 4D. Seeing this logo all over Sydney was incredibly exciting. This treatment was then extended to the pylon projections as normal.